The camera frames Bitti and her friend Rama from outside the shop, whose outer wall has a board hung to it which reads, “All debit and credit card expected”. In it, an eager 20-something Bitti Sharma (Sanon) is selecting sarees in a shop because she’s meeting an author whom she’s fond of the next day.
The “Child Beer” image came rushing to me via a scene in Bareilly Ki Barfi, starring Ayushmann Khurrana, Kriti Sanon and Rajkummar Rao. In subsequent months though, that picture – and its several variants – became shorthand of sorts to depict, demystify and even deride the ‘other India’. It is funny and, at the same time, oddly reveals the idiosyncrasies of small-town India: a part of the country that’s still wrapping its head around the beast that is modernity. It’s easy to understand why that picture was widely shared. However, below that descriptor in Hindi, and just above the shop’s door was written, in big bold letters, “Child Beer”.
On its top – a longish horizontal stretch – was written, “ Sarkaari Thandi Beer Ki Dukaan (Government Shop For Cold Beer)”. It showed two Indian men standing in front of a liquor shop. A few years ago, a picture from the Indian hinterland went viral. She feels she has found that special someone when she reads a book called 'Bareilly Ki Barfi' and finds herself described and accepted. Meanwhile, for time pass she also buys a book from the platform. That night she leaves her house and despite not knowing to go anywhere takes a train. She gets heartbroken after hearing her parents conversation and later pours her heart out before her father who consoles and cheer her. Her mother gets irritated with constant rejections but father understands her. A suitor comes but after knowing his disgusting mindset, she lies about not being a virgin and gets rejected. Bitti, however, wants a husband who understands her and more importantly, who accepts her exactly the way she is. Like most Indian mothers, Bitti's mother wants to see her daughter get married to a nice man from a good family. Her life takes a shift when she meets Chirag Dubey and Pritam Vidrohi.īitti (Kriti Sanon) is a young contemporary girl in Uttar Pradesh, who works in complaint department of electricity board and is the apple of her father's eye. Set in the small-town of Bareilly, Bitti is a free-spirited young girl who lives life on her own terms and refuses to be pressured into getting married.
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